What is SEO? Search Engine Optimization (SEO), by definition, is the practice of increasing the quality and quantity of website traffic through organic search results. In essence, tailoring your website to work for you and for a specific mission when someone is searching for your services/products.
BETTER USER EXPERIENCE
SEO done right means a better overall user experience. Google and other search engines are more of an answer service. When you or someone is looking for answers, websites that offer a clear answer to the question at hand, rank better overall. Google’s mission is to quickly answer any question you have and the better SEO can do that for your customers, the better rankings your site will have.
LOCAL SEO AND ITS IMPORTANCE
Most of our SEO clients are looking for more LOCAL website traffic, conversions, and engagement. One target outcome for local SEO are conversions. Basically, when someone completes a predetermined action within the site, such as filling out a contact form or purchasing a product. This is measured by a “conversion rate” and can be extremely useful in understanding how your SEO and SEM (Search Engine Marketing) is working for you. All of this can be hyper-focused within your local market. Such as targeting your content and strategy around, SEO Company in Rockford, or Rockford SEO, and ranking high within that specific local target market.
SEO BEST PRACTICES ARE ALWAYS BEING UPDATED
Google currently owns roughly 75% of the search market. They are the most visited website and have close to 1 Billion email users! What works and doesn’t work when it comes to SEO is at the discretion of Google and the other main search engines. Google changes their search algorithms thousands of times per year! If you don’t have someone in your corner constantly monitoring the changes, you could fall behind and lose ground on your competition! This is where Bucey Software comes in. We will work with you to put together a dynamic approach to SEO and help you beat your SEO competition.
SEO IS A JOURNEY!
SEO is not instant oatmeal. You can’t throw your website in a microwave and in 2 minutes you rank in the first page. SEO is a journey and should be treated like one. Yes, you may see some quick results but an SEO campaign is like planting a tree. With good soil, water, sunlight, and care, your SEO campaign can sow immense results for your business for years to come. This also doesn’t mean “set it, and forget it” - that tree needs pruning and constant care for it to grow and be successful.